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ANALYSIS OF THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS: CASE STUDY OF K-24 PHARMACY

DOI : 10.61796/icossh.v2i1.203
Sholeh Ibrahim
618-630
Abstract : 72
VIEW ARTICLE : 94

THE EFFECT OF MURABAHAH CONTRACT AND LOCATION ON HOUSING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/icossh.v2i1.188
H. Aditya Cahyadi , Budi Santoso , Riyanto Setiawan
450-469
Abstract : 99
VIEW ARTICLE : 132

CRITICAL DISCOURSE ANALYSIS OF KHOFIFAH INDAR PARAWANSA'S POSITIVE IMAGE IN NAJWA SHIHAB'S YOUTUBE VIDEO

DOI : 10.61796/icossh.v2i2.424
Della Rizky Artanadya , Sufyanto
1189-1203
Abstract : 127
VIEW ARTICLE : 1552

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 111
VIEW ARTICLE : 143

DRAMATURGY IN THE IDENTITY AND IMAGE OF INFLUENCER MUSDALIFAH BASRI ON THE TIKTOK ACCOUNT @MUSDALIFAHBASRII

DOI : 10.61796/icossh.v2i2.433
Amelia zahra , Nur Maghfirah Aesthetika
705-716
Abstract : 123
VIEW ARTICLE : 179

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 175
View Article : 179

WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY

DOI : 10.61796/icossh.v2i2.428
Bintang Khalishah , Ainur Rochmaniah
1503-1515
Abstract : 185
VIEW ARTICLE : 653

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 327
View Article : 368

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 165
VIEW ARTICLE : 231

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 286
VIEW ARTICLE : 355

ANALYSIS OF BOBON SANTOSOSO'S SEMIOTICS AS A CHEF INDONESIAN PEOPLE ON TIKTOK

DOI : 10.61796/icossh.v2i2.451
Novita Fitri Wijayanti , Poppy Febriana
2214-2235
Abstract : 93
View Article : 153

OH SEHUN'S BRAND AMBASSADOR REPRESENTATION FOR WHITELAB PRODUCTS ON INSTAGRAM

DOI : 10.61796/icossh.v2i2.425
Elfira Armilia , Nur Maghfirah Aesthetika
1457-1473
Abstract : 110
VIEW ARTICLE : 141

DETERMINANTS OF REVISIT INTENTION (A SYSTEMATIC LYTERATURE REVIEW)

DOI : 10.61796/icossh.v2i1.180
Aulia N. Isnia , Nurul Qomariah
373-377
Abstract : 188
VIEW ARTICLE : 181

STORYTELLING OF DIGITAL TECHNOLOGY AND BRAND IDENTITY AMONG APPLE AND SAMSUNG ADVERTISEMENTS

DOI : 10.61796/icossh.v2i2.143
Muhammad Fil Ardhi Satriandra , Romdhi Fatkhur Rozi
174-202
Abstract : 606
View Article : 553

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 122
View Article : 184

THE EXOTICISM OF THE FILM MARLINA THE MURDERER IN FOUR ACTS AS AN INTRODUCTION TO SUMBA TOURISM

DOI : 10.61796/icossh.v2i2.439
Alief Syahda Sabella , M. Andi Fikri
1676-1689
Abstract : 155
View Article : 196

RELATIONSHIP BETWEEN SELF-CONTROL AND CONFORMITY WITH ACADEMIC PROCRASTINATION IN PRIVATE UNIVERSITY STUDENTS IN SIDOARJO

DOI : 10.61796/icossh.v2i3.35
Novitasari Novitasari , Nurfi Laili
585-598
Abstract : 275
View Article : 245

ANALYSIS OF PUBLIC RELATIONS CODE OF ETHICS IN THE FILM AIR 2023

DOI : 10.61796/icossh.v2i2.438
Dea Armawati , Ainur Rochmania
1650-1662
Abstract : 92
View Article : 141

THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.78
Arik Purwanto , Haris Hermawan , Abadi Sanosra
158-173
Abstract : 218
PDF : 277

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 124
View Article : 175

ANALYSIS OF PERSONAL BRANDING STRATEGIES THROUGH DIGITAL STORY TELLING ON TIKTOK @ONEBITEBIGBITE ACCOUNTS

DOI : 10.61796/icossh.v2i2.459
Devi Irda Rahmawati , Poppy Febriana
2098-2118
Abstract : 254
View Article : 437

ANALYSIS OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION

DOI : 10.61796/icossh.v2i1.210
Natasha Kusuma Wardhani
688-694
Abstract : 158
VIEW ARTICLE : 213

SEMIOTIC ANALYSIS OF ALPHA GENERATION IN TIKTOK CONTENT @MRCI.TV

DOI : 10.61796/icossh.v2i2.452
Nariswari Rachma Sri Rejeki , Istiqomah
2330-2342
Abstract : 183
VIEW ARTICLE : 440
1 - 23 of 23 items