DETERMINANTS OF REVISIT INTENTION (A SYSTEMATIC LYTERATURE REVIEW)
Downloads
Objective This systematic literature review (SLR) explores the determinants influencing revisit intention in various contexts, particularly in tourism and hospitality. Revisit intention, a critical indicator of customer loyalty, determines the likelihood of a customer returning to a destination or service. Understanding its determinants is vital for improving customer retention strategies and enhancing service offerings. This study aims to identify recurring themes and novel determinants shaping revisit intention. Method: Articles were selected through a systematic search on ScienceDirect using the keywords “determinants of revisit intention.” A total of 30 peer-reviewed articles published between 2016 and 2025 were included. A descriptive approach was employed to synthesize findings, categorizing the determinants into thematic clusters. Results: The review identified critical determinants such as customer satisfaction, destination image, perceived value, and service quality. Emerging factors, including technological integration and sustainability, also play significant roles in shaping revisit intentions. Novelty: This study provides a comprehensive synthesis of recent developments in revisit intention research, offering theoretical and managerial implications for improving consumer retention strategies.
V. Calderón-Fajardo, R. Anaya-Sánchez, and S. Molinillo, “Understanding destination brand experience through data mining and machine learning,” Journal of Destination Marketing and Management, vol. 31, Mar. 2024, doi: 10.1016/j.jdmm.2024.100862.
C. S. Song and Y. K. Kim, “The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots,” J Bus Res, vol. 146, pp. 489–503, Jul. 2022, doi: 10.1016/j.jbusres.2022.03.087.
S. Chen, M. Sotiriadis, and S. Shen, “The influencing factors on service experiences in rural tourism: An integrated approach,” Tour Manag Perspect, vol. 47, Jun. 2023, doi: 10.1016/j.tmp.2023.101122.
E. Happ, M. Schnitzer, and U. Scholl-Grissemann, “Ski touring on groomed slopes—Exploring an alpine winter sports trend and potential tourism product,” Tour Manag Perspect, vol. 48, Sep. 2023, doi: 10.1016/j.tmp.2023.101155.
S. Talwar, P. Kaur, S. Kumar, J. Salo, and A. Dhir, “The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?,” Journal of Retailing and Consumer Services, vol. 66, May 2022, doi: 10.1016/j.jretconser.2021.102901.
Y. Cai, G. Li, L. Wen, and C. Liu, “Intellectual landscape and emerging trends of big data research in hospitality and tourism: A scientometric analysis,” Int J Hosp Manag, vol. 117, Feb. 2024, doi: 10.1016/j.ijhm.2023.103633.
M. Fu, B. Fraser, and C. Arcodia, “Digital natives on the rise: A systematic literature review on generation Z’s engagement with RAISA technologies in hospitality services,” Int J Hosp Manag, vol. 122, Sep. 2024, doi: 10.1016/j.ijhm.2024.103885.
C. J. León, C. Suárez-Rojas, J. M. Cazorla-Artiles, and M. M. González Hernández, “Satisfaction and sustainability concerns in whale-watching tourism: A user- generated content model,” Tour Manag, vol. 106, Feb. 2025, doi: 10.1016/j.tourman.2024.105019.
N. Nguyen, C. V. Priporas, M. McPherson, and S. Manyiwa, “CSR-related consumer scepticism: A review of the literature and future research directions,” J Bus Res, vol. 169, Dec. 2023, doi: 10.1016/j.jbusres.2023.114294.
M. J. Sánchez-Franco and M. E. Aramendia-Muneta, “Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions,” Journal of Innovation and Knowledge, vol. 8, no. 3, Jul. 2023, doi: 10.1016/j.jik.2023.100380.
J. Perez-Aranda, E. M. González Robles, and P. Alarcón Urbistondo, “Understanding antecedents of continuance and revisit intentions: The case of sport apps,” Journal of Retailing and Consumer Services, vol. 72, May 2023, doi: 10.1016/j.jretconser.2023.103288.
E. Torres-Moraga, C. Rodriguez-Sanchez, M. Alonso-Dos-Santos, and A. Vidal, “Tourscape role in tourist destination sustainability: A path towards revisit,” Journal of Destination Marketing and Management, vol. 31, Mar. 2024, doi: 10.1016/j.jdmm.2024.100863.
T. Aguiar-Quintana, C. Román, and P. M. M. Gubisch, “The post-COVID-19 tourism recovery led by crisis-resistant tourists: Surf tourism preferences in the Canary Islands,” Tour Manag Perspect, vol. 44, Oct. 2022, doi: 10.1016/j.tmp.2022.101041.
S. Nieves-Pavón, N. López-Mosquera, and H. Jiménez-Naranjo, “The factors influencing STD through SOR theory,” Journal of Retailing and Consumer Services, vol. 75, Nov. 2023, doi: 10.1016/j.jretconser.2023.103533.
D. K. Ahiabor, J. P. B. Kosiba, D. D. Gli, E. Y. Tweneboah-Koduah, and R. E. Hinson, “Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective,” Digital Business, vol. 3, no. 2, Dec. 2023, doi: 10.1016/j.digbus.2023.100064.
C. Rodriguez-Sanchez, E. Torres-Moraga, F. Sancho-Esper, and C. D. Ana Belen, “Prosocial disposition shaping tourist citizenship behavior: Toward destination patronage intention,” Tour Manag Perspect, vol. 55, Jan. 2025, doi: 10.1016/j.tmp.2024.101334.
P. Foroudi, T. N. Akarsu, E. Ageeva, M. M. Foroudi, C. Dennis, and T. C. Melewar, “PROMISING THE DREAM: Changing destination image of London through the effect of website place,” J Bus Res, vol. 83, pp. 97–110, Feb. 2018, doi: 10.1016/j.jbusres.2017.10.003.
N. Sinha, J. Paul, and N. Singh, “Mobile payments for bottom of the pyramid: Towards a positive social change,” Technol Forecast Soc Change, vol. 202, May 2024, doi: 10.1016/j.techfore.2024.123313.
J. Luo et al., “Millennial Chinese consumers’ perceived destination brand value,” J Bus Res, vol. 116, pp. 655–665, Aug. 2020, doi: 10.1016/j.jbusres.2018.06.015.
E. Sthapit, C. Ji, F. Dayour, and F. Badu-Baiden, “Memorable wildlife tourism experience: Evidence from the Mole National Park,” Journal of Destination Marketing and Management, vol. 33, Sep. 2024, doi: 10.1016/j.jdmm.2024.100904.
M. J. Stone and E. Sthapit, “Memories are not all positive: Conceptualizing negative memorable food, drink, and culinary tourism experiences,” Tour Manag Perspect, vol. 54, Nov. 2024, doi: 10.1016/j.tmp.2024.101296.
M. B. Prados-Peña and S. Del Barrio-García, “Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience,” European Research on Management and Business Economics, vol. 27, no. 3, Sep. 2021, doi: 10.1016/j.iedeen.2021.100153.
M. Nekmahmud, H. Ramkissoon, and M. Fekete-Farkas, “Green purchase and sustainable consumption: A comparative study between European and non- European tourists,” Tour Manag Perspect, vol. 43, Jul. 2022, doi: 10.1016/j.tmp.2022.100980.
Y. Ohe, H. Ikei, C. Song, and Y. Miyazaki, “Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach,” Tour Manag, vol. 62, pp. 322–334, Oct. 2017, doi: 10.1016/j.tourman.2017.04.010.
H. Zhang, R. T. R. Qiu, L. Wen, H. Song, and C. Liu, “Has COVID-19 changed tourist destination choice?,” Ann Tour Res, vol. 103, Nov. 2023, doi: 10.1016/j.annals.2023.103680.
S. Pyke, H. Hartwell, A. Blake, and A. Hemingway, “Exploring well-being as a tourism product resource,” Tour Manag, vol. 55, pp. 94–105, Aug. 2016, doi: 10.1016/j.tourman.2016.02.004.
J. Santiago, M. T. Borges-Tiago, and F. Tiago, “Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption,” Technol Forecast Soc Change, vol. 199, Feb. 2024, doi: 10.1016/j.techfore.2023.123047.
S. M. Rasoolimanesh, S. Seyfi, R. Rastegar, and C. M. Hall, “Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience,” Journal of Destination Marketing and Management, vol. 21, Sep. 2021, doi: 10.1016/j.jdmm.2021.100620.
M. de L. Calisto and S. Sarkar, “A systematic review of virtual reality in tourism and hospitality: The known and the paths to follow,” Int J Hosp Manag, vol. 116, Jan. 2024, doi: 10.1016/j.ijhm.2023.103623.
H. Y. Lu, “An Investigation of Factors Influencing the Risk Perception and Revisit Willingness of Seniors,” Asia Pacific Management Review, vol. 26, no. 3, pp. 160– 170, Sep. 2021, doi: 10.1016/j.apmrv.2021.01.002.
Copyright (c) 2025 Aulia N. Isnia, Nurul Qomariah
This work is licensed under a Creative Commons Attribution 4.0 International License.
