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THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 191
VIEW ARTICLE : 399

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 187
VIEW ARTICLE : 257

DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 203
VIEW ARTICLE : 328

ANALYSIS OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION

DOI : 10.61796/icossh.v2i1.210
Natasha Kusuma Wardhani
688-694
Abstract : 176
VIEW ARTICLE : 252

DIGITAL MARKETING STRATEGY FOR MSME SALES

DOI : 10.61796/icossh.v2i1.236
Nitya Amelia , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
845-849
Abstract : 188
VIEW ARTICLE : 234

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 180
VIEW ARTICLE : 294

TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.244
Shafira Alfi Masayu , Bayu Hari Prasojo , Mochamad Rizal Yulianto , Andry Racmadany
893-898
Abstract : 265
VIEW ARTICLE : 303

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 162
View Article : 225

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 238
View Article : 478

THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING PROGRAMS IN ENHANCING THE COMPETITIVENESS OF CULINARY MSME PRODUCTS IN TANGGULANGIN SUBDISTRICT

DOI : 10.61796/icossh.v2i2.541
Elza Dwi Nur Ardianti , Isnaini Rodiyah
2247-2264
Abstract : 130
View Article : 166

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 332
VIEW ARTICLE : 399

IMPLEMENTATION OF DIGITAL MARKETING FOR MSMES IN GEDANGAN DISTRICT

DOI : 10.61796/icossh.v2i2.550
Kharisma Nur Hikmah , Isnaini Rodiyah
2474-2492
Abstract : 93
VIEW ARTICLE : 162

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1056
VIEW ARTICLE : 837

THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.172
Heru Dwi Setiawan
298-308
Abstract : 1720
VIEW ARTICLE : 1434

THE ROLE OF DIGITAL TOURISM COMMUNICATION IN KASHMIR'S FINANCIAL ECONOMY: A NARRATIVE APPROACH

DOI : 10.61796/icossh.v2i2.132
Preeti Sharma , Harshal Sharma
151-163
Abstract : 137
View Article : 619

ANALYSIS OF DIFFERENTIATION STRATEGIES IN MAINTAINING CUSTOMER LOYALTY IN FOOD MSMES IN JEMBER (CASE STUDY OF GADO-GADO BAROKAH CAK KIRUN)

DOI : 10.61796/icossh.v2i1.175
Siti Juariyah , Budi Santoso
316-326
Abstract : 117
VIEW ARTICLE : 339

THE ROLE OF TOURISM COMMUNICATION AND DIGITAL NARRATIVES IN THE AGE OF GLOBAL TRAVEL The Role of Tourism Communication and Digital Narratives in Shaping Travel Experiences along India's Konkan Sea Coast

DOI : 10.61796/icossh.v2i2.110
Vyankatesh Wabale , Kirti Longani , Priyanka Bacchav
64-80
Abstract : 312
View Article : 352
1 - 17 of 17 items