THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW
Downloads
Objective: This study is a literature review that aims to comprehensively analyze the influence of Fear of Missing Out (FOMO) on the decision to purchase products/services among Generation Z. Method: This study examines various literature that discusses the relationship between FOMO, social media use, exposure to digital marketing strategies, and purchasing decisions. Results: The results of this study are expected to provide insight for marketers, academics, and practitioners in understanding the dynamics of Generation Z consumer behavior in the digital era. Novelty: FOMO, as a psychological phenomenon characterized by anxiety about losing information or trending experiences, is considered to have an important role in shaping the consumption behavior of this generation that is active on social media.
Albors, J., J. C. Ramos, & J. L. Hervas. 2008. New Learning Network Paradigms: Communities of Objectives, Crowdsourcing, Wikis and Open Source. International Journal of Information Management, 28,194–202.
Pratiwi, Cindy Septia, and Agus Purnomo Sidi. “Pengaruh Kualitas Produk, Harga Dan Influencer Marketing Terhadap Keputusan Pembelian Scarlett Body Whitening.” RELASI : JURNAL EKONOMI, vol. 18, no. 1, 2022, pp. 192– 204., https://doi.org/10.31967/relasi.v18i1.531.
Pratiwi, Meilawati Indra, and Finisica Dwijayati Patrikha. “Pengaruh Gaya Hidup , Harga Dan Influencer Terhadap” 9, no. 3 (2021).
Rachmad, Yoesoep Edhie, et.al. 2023. Manajemen Pemasaran (Teori dan Studi Kasus). Jambi: PT. Sonpedia Publishing Indonesia.
Rachmad, Yoesoep Edhie, et.al. 2023. Manajemen Pemasaran (Teori dan Studi Kasus). Jambi: PT. Sonpedia Publishing Indonesia.
Abdullah, S., Dewi Utami, A., Astuty, W. I., Febryanti, A., Ema, E., Afrahamiryano, A., et al. (2024). Pengantar Komunikasi Pendidikan. Purbalingga: CV. Eureka Media Aksara.
Veryani, F., & Andarini, S. (2022). Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Jurnal Administrasi Bisnis (Jab), 12(2), 125-131.
Nurdiansyah, Haris & Rahman, Robbi Saepul., 2019., Pengantar Manajemen. Yogyakarta: Diandra Kreatif.
Azizah, Diaz, dan Elok Rafikasari. 2022. “PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP MINAT BELI KONSUMEN @SOUVENIRMURAH_TA DI MASA PANDEMI.” Juremi: Jurnal Riset Ekonomi 2:135–46. doi: 10.53625/juremi.v2i1.2418.
Lestiyani, d. N., & purwanto, s. (2023). Analisis pengaruh influencer marketing dan brand love terhadap keputusan pembelian produk skincare skintific. El-mal: jurnal kajian ekonomi & bisnis islam, 5(2), 886–898.
Https://doi.org/10.47467/elmal.v5i2.5513
APJII. (2024). Survei Internet APJII 2024. Asosiasi Penyelenggara Jasa Internet Indonesia. survei.apjii.or.id
Azizah, Diaz, dan Elok Rafikasari. 2022. “PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP MINAT BELI KONSUMEN @SOUVENIRMURAH_TA DI MASA PANDEMI.” Juremi: Jurnal Riset Ekonomi 2:135–46. doi: 10.53625/juremi.v2i1.2418.
Lestiyani, d. N., & purwanto, s. (2023). Analisis pengaruh influencer marketing dan brand love terhadap keputusan pembelian produk skincare skintific. El-mal: jurnal kajian ekonomi & bisnis islam, 5(2), 886–898.
Https://doi.org/10.47467/elmal.v5i2.5513
Alma, H.B. (2018), Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Ritonga, M., Pristiyono, & Muti’ah, R. (2021). Gambaran Penerapan Good University Governance Dan Kinerja Perguruan Tinggi Di Kabupaten Labuhanbatu. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen, 8(1), 21–39. https://doi.org/10.36987/ecobi.v8i1.2066
Przybylski, dkk. (2013). Motivational, Emotional, and Behavioral correlates of Fear of Missing Out. Jurnal Psikologi. Vol. 29.
Çelik, I. K., Eru, O. dan Cop, R. (2019) “The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on PostPurchase Regret: An Investigation on Retail Stores*,” BRAIN. Broad Research in Artificial Intelligence and Neuroscience, 10(3), hal. 124–138.: https://dictionary.cambridge.org/.
Muharam, G. M., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers). Experimental Student Experiences, 688-690.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 1841-1848.
Agus Sugiyanto, dkk, 2024. Perilaku Konsumen 5.0, Sukoharjo: Pradina Pustaka.
Shiva Firamanda, Cut Aprilia, Chairil Anwar. Pengaruh Social Media Marketing dan Product Knowledge yang Dimediasi oleh Fear of Missing Out (FoMO) terhadap Purchase Intention. JURNAL ILMIAH MAHASISWA EKONOMI MANAJEMEN. , No 4 (2024) 2024 November: 849-866. www.jim.usk.ac.id/ekm
Stephanus Solaiman, Christian Haposan Pangaribuan, The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers). IJEC International Journal of Economics, Vol. 3 Issue 2, July-December 2024 DOI: 10.55299/ijec.v3i2.1006. https://ejournal.ipinternasional.com/index.php/ijec
Gartner, Matthias Fink, Daniela Maresch, The Role of Fear of Missing Out and Experience in the Formation of SME Decision Makers’ Intentions to Adopt New Manufacturing Technologies, Technological Forecasting and Social Change, Volume 180, 2022, https://doi.org/10.1016/j.techfore.2022.121723. (https://www.sciencedirect.com/science/article/pii/S0040162522002499)
Isna Shofaranti, Haniva Azzahra Hidayat Putri, Yono Maulana. THE EFFECT OF FEAR OF MISSING OUT, CELEBRITY ENDORSEMENTS AND ADVERTISEMENTS ON IMPULSIVE BUYING, CASE STUDY: BRAND SKINTIFIC ON THE TIKTOK APPLICATION. International Journal of Social Service and Research (IJSSR). Vol. 04, No.01, January 2024. https://ijssr.ridwaninstitute.co.id
Sajjad Hussain, Ali Raza, Ali Haider, Muhammad Ishtiaq Ishaq, Qurat-ul-ain Talpur, Fear of missing out and compulsive buying behavior: The moderating role of mindfulness, Journal of Retailing and Consumer Services, Volume 75, 2023, 103512, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2023.103512. (https://www.sciencedirect.com/science/article/pii/S096969892300259X)
Metin Argan, Mehpare Tokay Argan, Nilüfer Z. Aydınoğlu, Alper Özer,The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out, Personality and Individual Differences, Volume 194, 2022, 111638, ISSN 0191-8869, https://doi.org/10.1016/j.paid.2022.111638. (https://www.sciencedirect.com/science/article/pii/S0191886922001428)
Asyifa, H. A. ., Hidayah, K. ., & Haryanto, H. C. . (2024). Pengaruh Fear Of Missing Out (Fomo) terhadap Pembelian Implusif Online Food Delivery pada Generasi Z. Jurnal Consulenza : Jurnal Bimbingan Konseling Dan Psikologi, 7(2), 44–56. https://doi.org/10.56013/jcbkp.v7i2.2982
Ferdino Putra Pratama ,Zakky Rudy Anggara, Wafiq Nuril Azizi, Daniar Casta Cabase, Saadatul Khoiriyah. The Influence of Fear of Missing Out (FoMO), Financial Literacy, and Trust on the Use of Pay Later Service by Gen Z through Mediating Consumer Satisfaction. Proceedings of 7 th International Conference of Economic, Business and Government Challenges 2024.Vol. 7 No.1 July 2024: 107-123.
Sa’bani, S, P., Lestari, P, S., Asyiah, K, A. (2024). Pengaruh Fear Of Missing Out (FOMO) Dan Viral Marketing Terhadap Keputusan Pembelian Konsumen Shopee Pada Generasi Z Di Kota Tasikmalaya. Jurnal Ekonomi, Manajemen, Akuntansi, 1 (2). DOI: https://doi.org/10.37676/ema
Rizky, A., Mulyadi, D., & Sungkono, S. (2024). PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK VIRAL DI MEDIA SOSIAL PADA GEN-Z (STUDI KASUS DI KABUPATEN KARAWANG). Neraca: Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(9), 211–219 . Retrieved from https://jurnal.kolibi.org/index.php/neraca/article/view/2321
Copyright (c) 2025 Heru Dwi Setiawan
This work is licensed under a Creative Commons Attribution 4.0 International License.
