THE ROLE OF TOURISM COMMUNICATION AND DIGITAL NARRATIVES IN THE AGE OF GLOBAL TRAVEL
The Role of Tourism Communication and Digital Narratives in Shaping Travel Experiences along India's Konkan Sea Coast
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Objective: This study explores the role of tourism communication and digital narratives in shaping travel experiences along India's Konkan Sea Coast. Method: Utilizing a qualitative secondary data analysis approach, the research draws on a diverse range of reputable sources including government tourism reports, academic journals, social media content, travel blogs, and digital marketing campaigns. Results: The findings reveal that digital narratives—such as storytelling, visual imagery, and user-generated content—significantly influence tourists’ perceptions, decision-making, and experiential engagement with the Konkan region. These narratives not only emphasize the natural and cultural richness of the coast but also promote emotional connections and community-based tourism. Moreover, the study highlights the growing role of digital communication in encouraging sustainable travel behaviors, including environmental awareness and cultural preservation. Novelty: This research contributes novel insights into how secondary digital content shapes tourism dynamics, offering a nuanced understanding of digital storytelling’s impact on destination branding and responsible tourism along a relatively underexplored coastal corridor in India.
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Copyright (c) 2025 Vyankatesh Wabale, Kirti Longani, Priyanka Bacchav
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