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THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 151
VIEW ARTICLE : 341

IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON PATIENT LOYALTY MEDIATED BY CUSTOMER BONDING AT PUSKESMAS JELBUK JEMBER

DOI : 10.61796/icossh.v2i1.207
Reni Septa Anggraeni , Haris Hermawan , Mohammad Thamrin
662-673
Abstract : 85
VIEW ARTICLE : 158

THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY

DOI : 10.61796/icossh.v2i1.179
Ulfi Zahruna , Feti Fatimah , Yohanes Gunawan Wibowo
361-372
Abstract : 156
VIEW ARTICLE : 315

ANALYSIS OF SERVICE QUALITY, TRUST IN CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.193
Tri Bagus Subianto
502-514
Abstract : 74
VIEW ARTICLE : 114

A STUDY ON CUSTOMER SATISFACTION TOWARDS THE DIGITAL BANKING FEATURES OFFERED BY PRIVATE SECTOR BANKS

DOI : 10.61796/icossh.v1i1.9
Aiyesha Sayyad , Pradeepa Subramanian
109-115
Abstract : 208
View Article : 250

THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON PATIENT LOYALTY THROUGH PATIENT SATISFACTION AT PERKEBUNAN JEMBER CLINIC

DOI : 10.61796/icossh.v2i1.117
Fitria Dwi Rachmawati
215-221
Abstract : 164
VIEW ARTICLE : 313

ANALYSIS OF DIFFERENTIATION STRATEGIES IN MAINTAINING CUSTOMER LOYALTY IN FOOD MSMES IN JEMBER (CASE STUDY OF GADO-GADO BAROKAH CAK KIRUN)

DOI : 10.61796/icossh.v2i1.175
Siti Juariyah , Budi Santoso
316-326
Abstract : 100
VIEW ARTICLE : 288

EMPLOYEE LOYALTY : A SYSTEMATIC REVIEW OF THE LITERATURE

DOI : 10.61796/icossh.v2i1.190
M Iqbal Maulana
458-465
Abstract : 189
VIEW ARTICLE : 203

DETERMINANTS OF REVISIT INTENTION (A SYSTEMATIC LYTERATURE REVIEW)

DOI : 10.61796/icossh.v2i1.180
Aulia N. Isnia , Nurul Qomariah
373-377
Abstract : 188
VIEW ARTICLE : 181

WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY

DOI : 10.61796/icossh.v2i2.428
Bintang Khalishah , Ainur Rochmaniah
1503-1515
Abstract : 185
VIEW ARTICLE : 653

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 100
VIEW ARTICLE : 115

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 159
VIEW ARTICLE : 239

THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.78
Arik Purwanto , Haris Hermawan , Abadi Sanosra
158-173
Abstract : 218
PDF : 277

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 124
View Article : 175

IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI

DOI : 10.61796/icossh.v2i2.128
Umi Chabibah Siti Mubarokah , Didik Hariyanto
2987-3000
Abstract : 248
View Article : 287

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 165
VIEW ARTICLE : 231

THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY

DOI : 10.61796/icossh.v2i2.537
Clarafika Dian Hernandya , Isnaini Rodiyah
2648-2661
Abstract : 82
View Article : 137

EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH

DOI : 10.61796/icossh.v2i1.191
Dian Alfiyatul Uliyah , Dwi Cahyono , Haris Hermawan
466-478
Abstract : 233
VIEW ARTICLE : 224
1 - 18 of 18 items