THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY
Downloads
Objective: This study aims to evaluate how effective e-commerce is in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs) in Sedenganmijen Village, specifically focusing on Dapur Geliz as a case example. Method: The research employs a qualitative descriptive method, utilizing interviews, observations, and document analysis to gather deeper insights. Result: The research findings reveal that the implementation of e-commerce has a positive influence on three primary indicators: resource efficiency, activity outcomes, and alignment with the strategic plan. E-commerce aids in lowering operational costs, optimizing raw material use, and speeding up production processes. There has been an increase in sales, customer loyalty, and favorable consumer reviews, indicating significant improvement in business results, while digital strategies align with MSMEs’ initial goals to broaden market reach and elevate customer satisfaction. Novelty: These findings demonstrate that the utilization of e-commerce serves as a strategic tool for enhancing competitiveness and ensuring the sustainability of MSMEs, particularly in rural areas adapting to advancements in digital technology, and provide empirical evidence supporting the integration of resource efficiency management theory into digital business practices.
* Dicha et al., “Analisis Penggunaan E-Commerce Bagi UMKM di Era Digital,” 2024.
A. Kala’lembang, “Adopsi E-Commerce Dalam Mendukung Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Masa Pandemi Covid-19”, [Online]. Available: http://e-journal.unipma.ac.id/index.php/capital
C. Y. Palangan, “Analisis Faktor-Faktor yang Memengaruhi Adopsi E-commerce oleh UMKM Kerajinan DIY,” 2023.
* Dicha et al., “Analisis Penggunaan E-Commerce Bagi UMKM di Era Digital,” 2024.
P. P. Indonesia, “Peraturan Presiden (PERPRES) Nomor 74 Tahun 2017 tentang Peta Jalan Sistem Perdagangan Nasional Berbasis Elektronik (Road Map e-Commerce) Tahun 2017-2019,” Peraturan Presiden (PERPRES), p. 8, 2017.
I. A. Hafitasari, D. A. Adzani, and A. Y. Mafruhat, “Analisis Hubungan E-Commerce terhadap UMKM di Indonesia,” Jurnal Dinamika Ekonomi Pembangunan, vol. 5, no. 2, pp. 95–105, 2022, doi: 10.33005/jdep.v5i2.401.
W. H. Hidayat and N. Kholik, “Implikasi Hukum atas Perubahan Bisnis UMKM: Strategi Adaptasi Era Digital dan E-commerce di Indonesia,” Jurnal Analisis Hukum, vol. 1, no. 1, pp. 70–84, 2024, doi: 10.38043/jah.v7i1.5052.
Z. Ruscitasari, T. Kamal, and N. Pratiwi, “ANALISIS ADOPSI E-COMMERCE TERHADAP KINERJA UMKM DESA PLERET,” Indonesian Journal of Business Intelligence (IJUBI), vol. 4, no. 2, p. 63, Dec. 2021, doi: 10.21927/ijubi.v4i2.1949.
M. Rachmawati, “Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen,” Jurnal EMT KITA, vol. 8, no. 2, pp. 695–700, Apr. 2024, doi: 10.35870/emt.v8i2.2377.
Z. Ruscitasari, T. Kamal, and N. Pratiwi, “ANALISIS ADOPSI E-COMMERCE TERHADAP KINERJA UMKM DESA PLERET,” Indonesian Journal of Business Intelligence (IJUBI), vol. 4, no. 2, p. 63, Dec. 2021, doi: 10.21927/ijubi.v4i2.1949.
Virdha Rahma Aulia, “FAKTOR ADOPSI E-COMMERCE DAN DAMPAKNYA PADA KINERJA PEMASARAN UMKM DI JAWA TIMUR MENGGUNAKAN METODE TECHNOLOGY ORGANIZATION ENVIRONMENT (TOE)”.
“Pemasaran produk UMKM melalui media sosial dan e-commerce”.
Tohonan Rohani Silaban and Muhammad Yasin, “Industri UMKM dan E-Commerce pada Teknologi di Indonesia,” Jurnal Ekonomi dan Pembangunan Indonesia, vol. 2, no. 2, pp. 17–30, Apr. 2024, doi: 10.61132/jepi.v2i2.501.
A. Bunadi and R. Nurlinda, “PENGARUH ADOPSI E-COMMERCE DAN SOCIAL MEDIA MARKETING TERHADAP KINERJA UMKM DI MEDIASI OLEH ENTREPRENEUR ORIENTATION,” ANALISIS, vol. 13, no. 2, pp. 246–258, Sep. 2023, doi: 10.37478/als.v13i2.2908.
I. A. Hafitasari, D. A. Adzani, and A. Y. Mafruhat, “Analisis Hubungan E-Commerce terhadap UMKM di Indonesia,” Jurnal Dinamika Ekonomi Pembangunan, vol. 5, no. 2, pp. 95–105, Jul. 2022, doi: 10.33005/jdep.v5i2.401.
W. Indah Lestari, S. Budi, and F. Shakira, “SURPLUS : JURNAL EKONOMI DAN BISNIS Peran E-Commerce untuk Meningkatkan Daya Saing Bisnis pada UMKM,” vol. 3, no. 1.
G. Bowen, “Document Analysis as a Qualitative Research Method,” no. October, 2017, doi: 10.3316/QRJ0902027.
P. Spradley and M. Huberman, “Kajian Teoritis tentang Teknik Analisis Data dalam Penelitian Kualitatif: Perspektif Spradley, Miles dan Huberman,” vol. 1, no. 2, pp. 77–84, 2024.
J. W. Creswell, Research Design, Qualitative, Quantitavie, and Mixed Methods Approaches, Third edit. SAGE Publications, Inc. All, 2009.
Sugiyono, Metode Penelitian Kualitatif: Teori dan Penerapannya, vol. 2. 2024.
Z. Abdussamad, Metode Penelitian Kualitatif, vol. 11, no. 1. 2021. [Online]. Available: http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
N. Ketut, Y. Pramesti, I. Putu, and D. Pradhana, “PENGEMBANGAN UMKM MELALUI PELATIHAN E-COMMERCE DI KABUPATEN BADUNG MSME DEVELOPMENT THROUGH E-COMMERCE TRAINING IN BADUNG REGENCY.”
N. Ika Purnama, L. Pratamu Putri, R. Bahagia, and J. Kapten Mukhtar Basri No, “Analisis E-commerce Dalam Membantu Penjualan UMKM di Tengah Pandemi”, doi: 10.30596/ekonomikawan.v%vi%i.8503.
S. Khumairah Az Zahra and R. Anggu, “PERAN PEMERINTAH DALAM MENDUKUNG PERTUMBUHAN UMKM MELALUI PEMANFAATAN E-COMMERCE THE ROLE OF GOVERNMENT IN SUPPORTING THE GROWTH OF UMKM THROUGH THE UTILIZATION OF E-COMMERCE”, [Online]. Available: https://jicnusantara.com/index.php/jiic
Y. Rahsel, W. Waziana, R. H. Saputra, and P. A. Pratomo, “PENGEMBANGAN UMKM MELALUI PLATFORM E-COMMERCE BERBASIS AI UNTUK MENINGKATKAN PENJUALAN PRODUK LOKAL,” Jurnal AbdiMas Nusa Mandiri, vol. 7, no. 1, pp. 9–16, Apr. 2025, doi: 10.33480/abdimas.v7i1.5977.
Copyright (c) 2025 Clarafika Dian Hernandya, Isnaini Rodiyah
This work is licensed under a Creative Commons Attribution 4.0 International License.
