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ANALYSIS OF THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS: CASE STUDY OF K-24 PHARMACY

DOI : 10.61796/icossh.v2i1.203
Sholeh Ibrahim
618-630
Abstract : 72
VIEW ARTICLE : 94

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 111
VIEW ARTICLE : 143

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 327
View Article : 368

THE ROLE OF GENDER IN MODERATING SPENDING HABITS AND FINANCIAL LITERACY ON PURCHASING DECISIONS

DOI : 10.61796/icossh.v2i1.394
Intan Dharma Kristika , Sigit Hermawan , Nadhifah Hikma Adi Amalia , Lailatus Shofiya
1026-1038
Abstract : 245
VIEW ARTICLE : 204

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1022
VIEW ARTICLE : 778

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 159
VIEW ARTICLE : 239

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 175
View Article : 179

DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 173
VIEW ARTICLE : 262

IMPLEMENTATION OF THE ELECTRONIC PROCUREMENT SERVICE PROGRAM (LPSE) IN SIDOARJO REGENCY

DOI : 10.61796/icossh.v2i2.265
Ineke Desi Natalia , Hendra Sukmana
304-319
Abstract : 84
View Article : 211

THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS

DOI : 10.61796/icossh.v2i2.86
Nicolette Foo Ni En , Xin Yi Yong
121-130
Abstract : 201
View Article : 221

THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.172
Heru Dwi Setiawan
298-308
Abstract : 1627
VIEW ARTICLE : 1354

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 165
VIEW ARTICLE : 231

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 267
VIEW ARTICLE : 681

THE EFFECTIVENESS OF THE SINERGISMART-INFO HARGA APPLICATION IN CONTROLLING PRICE FLUCTUATIONS OF ESSENTIAL GOODS

DOI : 10.61796/icossh.v2i4.568
Abdullah Zidana , Ahmad Riyadh Umar Balahmar
38-54
Abstract : 61
VIEW ARTICLE : 158
1 - 14 of 14 items