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THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 89
VIEW ARTICLE : 154

THE EFFECT OF MURABAHAH CONTRACT AND LOCATION ON HOUSING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/icossh.v2i1.188
H. Aditya Cahyadi , Budi Santoso , Riyanto Setiawan
450-469
Abstract : 82
VIEW ARTICLE : 64

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 953
VIEW ARTICLE : 680

THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.172
Heru Dwi Setiawan
298-308
Abstract : 1499
VIEW ARTICLE : 1182

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 168
View Article : 122

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 251
VIEW ARTICLE : 351

SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.80
Vivi Krisnawati , Alshaf Pebrianggara , Andry Rachmadany , Bayu Hari Prasojo
188-203
Abstract : 203
VIEW ARTICLE : 194

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 145
VIEW ARTICLE : 183
1 - 8 of 8 items