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DIGITAL MARKETING STRATEGY FOR MSME SALES

DOI : 10.61796/icossh.v2i1.236
Nitya Amelia , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
845-849
Abstract : 154
VIEW ARTICLE : 214

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 111
VIEW ARTICLE : 143

SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.80
Vivi Krisnawati , Alshaf Pebrianggara , Andry Rachmadany , Bayu Hari Prasojo
188-203
Abstract : 219
VIEW ARTICLE : 249

THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING IN INCREASING SALES OF MSME PRODUCTS IN LEMAHPUTRO VILLAGE

DOI : 10.61796/icossh.v2i2.521
Novia Rahma Damayanti , Isnaini Rodiyah
2427-2443
Abstract : 72
VIEW ARTICLE : 176

EMPOWERMENT OF LEATHER BAG CRAFTSMEN MSMES IN TANGGULANGIN BASED ON DIGITAL MARKETING

DOI : 10.61796/icossh.v2i2.320
Mochamat Royfen Cahya Alfarizi , Isnaini Rodiyah
676-689
Abstract : 73
View Article : 91

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 148
VIEW ARTICLE : 169

DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 172
VIEW ARTICLE : 261

IMPLEMENTATION OF DIGITAL MARKETING FOR MSMES IN GEDANGAN DISTRICT

DOI : 10.61796/icossh.v2i2.550
Kharisma Nur Hikmah , Isnaini Rodiyah
2474-2492
Abstract : 68
VIEW ARTICLE : 119

THE INFLUENCE OF INFLUENCERS ON SALES AT ROBERT FIRDAUS FOOTWEAR STORE ON SHOPEE

DOI : 10.61796/icossh.v2i1.241
Al-Akbar Himawan
876-883
Abstract : 74
VIEW ARTICLE : 105

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 151
VIEW ARTICLE : 339

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 100
VIEW ARTICLE : 114

THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING PROGRAMS IN ENHANCING THE COMPETITIVENESS OF CULINARY MSME PRODUCTS IN TANGGULANGIN SUBDISTRICT

DOI : 10.61796/icossh.v2i2.541
Elza Dwi Nur Ardianti , Isnaini Rodiyah
2247-2264
Abstract : 95
View Article : 125

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 285
VIEW ARTICLE : 353

THE ROLE OF DIGITAL TOURISM COMMUNICATION IN KASHMIR'S FINANCIAL ECONOMY: A NARRATIVE APPROACH

DOI : 10.61796/icossh.v2i2.132
Preeti Sharma , Harshal Sharma
151-163
Abstract : 112
View Article : 539

THE ROLE OF TOURISM COMMUNICATION AND DIGITAL NARRATIVES IN THE AGE OF GLOBAL TRAVEL The Role of Tourism Communication and Digital Narratives in Shaping Travel Experiences along India's Konkan Sea Coast

DOI : 10.61796/icossh.v2i2.110
Vyankatesh Wabale , Kirti Longani , Priyanka Bacchav
64-80
Abstract : 277
View Article : 280

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 203
View Article : 445

TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.244
Shafira Alfi Masayu , Bayu Hari Prasojo , Mochamad Rizal Yulianto , Andry Racmadany
893-898
Abstract : 235
VIEW ARTICLE : 263

THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 100
VIEW ARTICLE : 193

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 122
View Article : 183

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 123
View Article : 174

DIGITAL TECHNOLOGY THAT ENHANCES LIFE QUALITY OF THE ELDERLY IN SAENSUK SUBDISTRICT, MUEANG DISTRICT, CHONBURI PROVINCE

DOI : 10.61796/icossh.v2i2.85
Tuanglab Piamyoosuk , Kamolchanok Sreshthaputra
131-150
Abstract : 80
View Article : 140

EFFECTIVENESS OF TUKUOYUK PLATFORM IN THE GROWTH OF MSMES IN SIDOARJO

DOI : 10.61796/icossh.v2i2.522
Firza Farizan Aulia , Hendra Sukmana
2460-2473
Abstract : 84
View Article : 211

HUMAN RESOURCES DEVELOPMENT THROUGH MSMES IN THE DIGITAL ERA TO IMPROVE THE ECONOMY LOCAL IN SURABAYA

DOI : 10.61796/icossh.v2i1.253
Supriyadi Supriyadi , Muhammad Akmal Sholahuddin , Ayu Puspita Setianingsih
916-921
Abstract : 70
VIEW ARTICLE : 79

DIGITIZATION OF JETIS BATIK MSME MARKETING AS A TRANSFORMATION OF LOCAL CULTURAL PRODUCTS

DOI : 10.61796/icossh.v2i2.361
Adellia Eka Wandira , Isna Fitria Agustina
1101-1116
Abstract : 74
View Article : 115

ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.235
Amanda Tiara Prameswari , Alshaf Pebrianggara , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti
836-844
Abstract : 189
VIEW ARTICLE : 185
1 - 25 of 34 items 1 2 > >>