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THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 136
VIEW ARTICLE : 192

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 340
View Article : 431

THE ROLE OF PROFITABILITY IN MODERATING THE EFFECT OF LEVERAGE, COMPANY SIZE AND INVESTMENT DECISIONS ON FIRM VALUE

DOI : 10.61796/icossh.v2i1.392
Mochammad Annas Dwi Priyantoko , Eny Maryanti , Elvara Rizky Rahmadini , Ayu Dwi Aprilia
1005-1017
Abstract : 116
VIEW ARTICLE : 121

THE ROLE OF GENDER IN MODERATING SPENDING HABITS AND FINANCIAL LITERACY ON PURCHASING DECISIONS

DOI : 10.61796/icossh.v2i1.394
Intan Dharma Kristika , Sigit Hermawan , Nadhifah Hikma Adi Amalia , Lailatus Shofiya
1026-1038
Abstract : 281
VIEW ARTICLE : 229

ANALYSIS OF THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS: CASE STUDY OF K-24 PHARMACY

DOI : 10.61796/icossh.v2i1.203
Sholeh Ibrahim
618-630
Abstract : 90
VIEW ARTICLE : 132

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 180
VIEW ARTICLE : 296

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1058
VIEW ARTICLE : 838

THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 125
VIEW ARTICLE : 223

EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH

DOI : 10.61796/icossh.v2i1.191
Dian Alfiyatul Uliyah , Dwi Cahyono , Haris Hermawan
466-478
Abstract : 274
VIEW ARTICLE : 280

THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.172
Heru Dwi Setiawan
298-308
Abstract : 1720
VIEW ARTICLE : 1436

IMPROVING THE RULES FOR THE ACCOUNTING OF FOREIGN CURRENCY DIFFERENCES IN UZBEKISTAN

DOI : 10.61796/icossh.v2i1.234
Umarova Shakhnoza
830-835
Abstract : 82
VIEW ARTICLE : 120

THE INFLUENCE OF INFLATION RATE, SBI INTEREST RATE, EARNING PER SHARE, RUPIAH EXCHANGE RATE AND COMPANY FUNDAMENTALS ON STOCK PRICES IN TELECOMMUNICATION COMPANIES THAT GO PUBLIC FOR THE 2020-2023 PERIOD

DOI : 10.61796/icossh.v2i1.397
Safira Dwi Lestari , Prasetyo Utomo , Rahmad Ramdani , Wiwit Hariyanto
1060-1091
Abstract : 176
VIEW ARTICLE : 208

THE POLICY OF RAISING A HEALTHY GENERATION AND PROTECTING HEALTH IN THE REPUBLIC OF UZBEKISTAN

DOI : 10.61796/icossh.v2i1.225
Ernazarov Abduvali Beknazarovich
782-785
Abstract : 80
VIEW ARTICLE : 85

THE ROLE OF BUSINESS INTELLIGENCE IN BUSINESS DECISION-MAKING AT FINTECH STARTUPS

DOI : 10.61796/icossh.v2i4.565
Rasmi Nur Anggraeni , Rahmiwati Habibu , Nursiah , Cahyaning Raheni , Suwedy
24-28
Abstract : 164
VIEW ARTICLE : 356

DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 203
VIEW ARTICLE : 328

THE EFFECT OF ROE, EPS, AND ROA RATIOS ON THE PRICE PERFORMANCE OF BSDE AND PWON IN 2019-2023

DOI : 10.61796/icossh.v2i1.255
Monalisa Monalisa , Eka Fitriatul Afifah , Fahreza Febianti Kartikasari
928-933
Abstract : 142
VIEW ARTICLE : 149

SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.80
Vivi Krisnawati , Alshaf Pebrianggara , Andry Rachmadany , Bayu Hari Prasojo
188-203
Abstract : 244
VIEW ARTICLE : 309

DIFFERENTIATED LEARNING STRATEGIES TO DEVELOP CRITICAL THINKING SKILLS IN EARLY CHILDHOOD

DOI : 10.61796/icossh.v2i3.165
Luluk Iffatur Rocmah , Vanda Rezania , Ria Wulandari
693-703
Abstract : 306
VIEW ARTICLE : 260

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 189
VIEW ARTICLE : 257

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 184
View Article : 244

THE ROLE OF BUMDES KARYA ABADI IN IMPROVING THE COMMUNITY ECONOMY THROUGH THE SURUNGAN MARKET

DOI : 10.61796/icossh.v2i2.400
Rachelia Helen , Hendra Sukmana
1412-1428
Abstract : 98
View Article : 160

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 299
VIEW ARTICLE : 736

THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS

DOI : 10.61796/icossh.v2i2.86
Nicolette Foo Ni En , Xin Yi Yong
121-130
Abstract : 233
View Article : 297

THE EFFECT OF MURABAHAH CONTRACT AND LOCATION ON HOUSING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/icossh.v2i1.188
H. Aditya Cahyadi , Budi Santoso , Riyanto Setiawan
450-469
Abstract : 125
VIEW ARTICLE : 193
1 - 24 of 24 items