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DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 172
VIEW ARTICLE : 261

THE ROLE OF BUSINESS INTELLIGENCE IN BUSINESS DECISION-MAKING AT FINTECH STARTUPS

DOI : 10.61796/icossh.v2i4.565
Rasmi Nur Anggraeni , Rahmiwati Habibu , Nursiah , Cahyaning Raheni , Suwedy
24-28
Abstract : 132
VIEW ARTICLE : 303

THE ROLE OF BIG DATA IN TRANSFORMING PUBLIC SERVICES TOWARDS SMART CITY IN SIDOARJO

DOI : 10.61796/icossh.v2i2.243
Prabu Rama Gading , Isnaini Rodiyah
235-244
Abstract : 95
View Article : 264

THE LEADERSHIP STYLE IN DECISION MAKERS BY HEAD OF SUB-DISCTRICT AS AN EFFORT TO INCREASE PUBLIC PARTICIPATION IN DEVELOPMENT (STUDY IN JEMBER LOR VILLAGE, PATRANG DISTRICT, JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.187
Roedie Harie Kristanto
444-449
Abstract : 76
VIEW ARTICLE : 169

SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR

DOI : 10.61796/icossh.v2i1.251
Sri Dwi Fajarini , Juliana Kurniawati , Fitria Yuliani
899-909
Abstract : 246
VIEW ARTICLE : 187

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1022
VIEW ARTICLE : 775

EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH

DOI : 10.61796/icossh.v2i1.191
Dian Alfiyatul Uliyah , Dwi Cahyono , Haris Hermawan
466-478
Abstract : 233
VIEW ARTICLE : 222

UTILIZATION AND EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE CHATBOTS IN MUNICIPAL LEGISLATIVE PROCESSES IN PANGASINAN, PHILIPPINES

DOI : 10.61796/icossh.v2i2.125
Zshyna Mae V. Ahmed , Sylvester M. Victorio
107-120
Abstract : 829
View Article : 347

THE ROLE OF TOURISM COMMUNICATION AND DIGITAL NARRATIVES IN THE AGE OF GLOBAL TRAVEL The Role of Tourism Communication and Digital Narratives in Shaping Travel Experiences along India's Konkan Sea Coast

DOI : 10.61796/icossh.v2i2.110
Vyankatesh Wabale , Kirti Longani , Priyanka Bacchav
64-80
Abstract : 277
View Article : 280

THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 100
VIEW ARTICLE : 193

ANALYSIS OF PUBLIC RELATIONS CODE OF ETHICS IN THE FILM AIR 2023

DOI : 10.61796/icossh.v2i2.438
Dea Armawati , Ainur Rochmania
1650-1662
Abstract : 92
View Article : 140

A STUDY ON CUSTOMER SATISFACTION TOWARDS THE DIGITAL BANKING FEATURES OFFERED BY PRIVATE SECTOR BANKS

DOI : 10.61796/icossh.v1i1.9
Aiyesha Sayyad , Pradeepa Subramanian
109-115
Abstract : 208
View Article : 246

IMPLEMENTATION OF A WEB-BASED DIGITAL TOURISM INFORMATION SYSTEM AT THE DEPARTMENT OF YOUTH, SPORTS, AND TOURISM (DISPORAPAR) IN MOJOKERTO

DOI : 10.61796/icossh.v2i2.378
Cahyani Umaningrum , Isnaini Rodiyah
1317-1329
Abstract : 94
View Article : 111

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 327
View Article : 365
1 - 14 of 14 items