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INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 184
View Article : 244

THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS

DOI : 10.61796/icossh.v2i2.86
Nicolette Foo Ni En , Xin Yi Yong
121-130
Abstract : 233
View Article : 297

CONSUMER BEHAVIOR ANALYSIS IN UTILIZING SMAMGALOKA APPLICATION SMA MUHAMMADIYAH 3 JEMBER

DOI : 10.61796/icossh.v2i1.174
Sony Bakhtiar
310-315
Abstract : 86
VIEW ARTICLE : 763

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 299
VIEW ARTICLE : 736

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 166
View Article : 225

THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER

DOI : 10.61796/icossh.v2i1.199
Dewi Sinta , Ahmad Izzuddin , Septy Holisa Umami
576-584
Abstract : 176
VIEW ARTICLE : 198

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 136
VIEW ARTICLE : 192

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 239
View Article : 478

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 180
VIEW ARTICLE : 201

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1058
VIEW ARTICLE : 838

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 126
VIEW ARTICLE : 143

THE EFFECT OF FOMO (FEAR OF MISSING OUT) ON PRODUCT OR SERVICE PURCHASE DECISIONS AMONG GENERATION Z: LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.172
Heru Dwi Setiawan
298-308
Abstract : 1720
VIEW ARTICLE : 1436

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 189
VIEW ARTICLE : 257

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 340
View Article : 431

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 194
VIEW ARTICLE : 400
1 - 15 of 15 items