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DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 173
VIEW ARTICLE : 262

THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.78
Arik Purwanto , Haris Hermawan , Abadi Sanosra
158-173
Abstract : 218
PDF : 275

THE INFLUENCE OF ISLAMIC BRANDING HALAL CERTIFICATION AND GREEN MARKETING ON CONSUMER LOYALTY THROUGH PERCEIVED VALUE

DOI : 10.61796/icossh.v2i1.133
Totok Sugiharto , Budi Santoso , Abadi Sanosra
245-255
Abstract : 194
VIEW ARTICLE : 331

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 175
View Article : 177

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 267
VIEW ARTICLE : 679

THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS

DOI : 10.61796/icossh.v2i2.86
Nicolette Foo Ni En , Xin Yi Yong
121-130
Abstract : 201
View Article : 220

SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR

DOI : 10.61796/icossh.v2i1.251
Sri Dwi Fajarini , Juliana Kurniawati , Fitria Yuliani
899-909
Abstract : 246
VIEW ARTICLE : 187

THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER

DOI : 10.61796/icossh.v2i1.199
Dewi Sinta , Ahmad Izzuddin , Septy Holisa Umami
576-584
Abstract : 146
VIEW ARTICLE : 143

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 159
VIEW ARTICLE : 233

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 122
View Article : 184

CONSUMER BEHAVIOR ANALYSIS IN UTILIZING SMAMGALOKA APPLICATION SMA MUHAMMADIYAH 3 JEMBER

DOI : 10.61796/icossh.v2i1.174
Sony Bakhtiar
310-315
Abstract : 67
VIEW ARTICLE : 707

WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY

DOI : 10.61796/icossh.v2i2.428
Bintang Khalishah , Ainur Rochmaniah
1503-1515
Abstract : 185
VIEW ARTICLE : 653

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1022
VIEW ARTICLE : 775

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 111
VIEW ARTICLE : 143

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 165
VIEW ARTICLE : 231

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 124
View Article : 175

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 148
VIEW ARTICLE : 170

THE INFLUENCE OF ENVIRONMENTAL COSTS AND PERFORMANCE ENVIRONMENT ON FINANCIAL PERFORMANCE

DOI : 10.61796/icossh.v2i1.256
Adyandra Sabrina Nareswari , Safier Ramdani , Meita Larasati
934-942
Abstract : 124
VIEW ARTICLE : 127

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 203
View Article : 446

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 327
View Article : 366

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 100
VIEW ARTICLE : 115

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 286
VIEW ARTICLE : 355

EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH

DOI : 10.61796/icossh.v2i1.191
Dian Alfiyatul Uliyah , Dwi Cahyono , Haris Hermawan
466-478
Abstract : 233
VIEW ARTICLE : 222

THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY

DOI : 10.61796/icossh.v2i2.537
Clarafika Dian Hernandya , Isnaini Rodiyah
2648-2661
Abstract : 82
View Article : 137

IMPLEMENTATION OF MSME DIGITALIZATION AS AN EFFORT TO EXPAND MARKET ACCESS

DOI : 10.61796/icossh.v2i2.404
Griselda Amanda Archiey Putri , Isna Fitria Agustina
1445-1456
Abstract : 79
View Article : 85
1 - 25 of 32 items 1 2 > >>