Journal Template
Search
DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO
Abstract : 155
VIEW ARTICLE : 176
THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)
Abstract : 189
PDF : 216
THE INFLUENCE OF ISLAMIC BRANDING HALAL CERTIFICATION AND GREEN MARKETING ON CONSUMER LOYALTY THROUGH PERCEIVED VALUE
Abstract : 176
VIEW ARTICLE : 272
INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)
Abstract : 168
View Article : 122
THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST
Abstract : 251
VIEW ARTICLE : 351
THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS
Abstract : 171
View Article : 114
SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR
Abstract : 215
VIEW ARTICLE : 141
THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER
Abstract : 124
VIEW ARTICLE : 84
THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY
Abstract : 146
VIEW ARTICLE : 178
MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES
Abstract : 106
View Article : 100
CONSUMER BEHAVIOR ANALYSIS IN UTILIZING SMAMGALOKA APPLICATION SMA MUHAMMADIYAH 3 JEMBER
Abstract : 57
VIEW ARTICLE : 111
THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)
Abstract : 953
VIEW ARTICLE : 680
THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER
Abstract : 99
VIEW ARTICLE : 82
THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT
Abstract : 145
VIEW ARTICLE : 183
MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA
Abstract : 101
View Article : 116
ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM
Abstract : 127
VIEW ARTICLE : 124
THE INFLUENCE OF ENVIRONMENTAL COSTS AND PERFORMANCE ENVIRONMENT ON FINANCIAL PERFORMANCE
Abstract : 100
VIEW ARTICLE : 74
ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM
Abstract : 186
View Article : 396
THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)
Abstract : 319
View Article : 303
ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK
Abstract : 257
VIEW ARTICLE : 255
EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH
Abstract : 218
VIEW ARTICLE : 153
THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY
Abstract : 68
View Article : 85
IMPLEMENTATION OF MSME DIGITALIZATION AS AN EFFORT TO EXPAND MARKET ACCESS
Abstract : 70
View Article : 48
