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THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY

DOI : 10.61796/icossh.v2i1.179
Ulfi Zahruna , Feti Fatimah , Yohanes Gunawan Wibowo
361-372
Abstract : 186
VIEW ARTICLE : 354

THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.78
Arik Purwanto , Haris Hermawan , Abadi Sanosra
158-173
Abstract : 248
PDF : 340

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 136
VIEW ARTICLE : 192

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 180
VIEW ARTICLE : 294

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 184
View Article : 244

THE GOVERNMENT'S ROLE IN IMPROVING THE QUALITY OF MSME PRODUCTS IN SEPANDE VILLAGE

DOI : 10.61796/icossh.v2i2.557
Alnesta Aurandhi Sp , Isnaini Rodiyah
2725-2746
Abstract : 105
View Article : 154

IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI

DOI : 10.61796/icossh.v2i2.128
Umi Chabibah Siti Mubarokah , Didik Hariyanto
2987-3000
Abstract : 286
View Article : 333

THRIFTING CONSUMER PURCHASE DECISION FACTORS IN INDONESIA: SYSTEMATIC LITERATURE REVIEW (SLR)

DOI : 10.61796/icossh.v2i1.177
Dwi Besti Rahayuningtyas , Budi Santoso , Amalina Maryam Zakiyyah
340-352
Abstract : 1057
VIEW ARTICLE : 837

ANALYSIS OF DIFFERENTIATION STRATEGIES IN MAINTAINING CUSTOMER LOYALTY IN FOOD MSMES IN JEMBER (CASE STUDY OF GADO-GADO BAROKAH CAK KIRUN)

DOI : 10.61796/icossh.v2i1.175
Siti Juariyah , Budi Santoso
316-326
Abstract : 117
VIEW ARTICLE : 339
1 - 9 of 9 items