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DIGITAL MARKETING STRATEGY FOR MSME SALES

DOI : 10.61796/icossh.v2i1.236
Nitya Amelia , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
845-849
Abstract : 131
VIEW ARTICLE : 170

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 99
VIEW ARTICLE : 82

THE INFLUENCE OF INFLUENCERS ON SALES AT ROBERT FIRDAUS FOOTWEAR STORE ON SHOPEE

DOI : 10.61796/icossh.v2i1.241
Al-Akbar Himawan
876-883
Abstract : 60
VIEW ARTICLE : 51

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 141
VIEW ARTICLE : 275

ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.235
Amanda Tiara Prameswari , Alshaf Pebrianggara , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti
836-844
Abstract : 180
VIEW ARTICLE : 140

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 106
View Article : 100

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 146
VIEW ARTICLE : 178

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 127
VIEW ARTICLE : 124

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 186
View Article : 396

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 83
VIEW ARTICLE : 76

STRATEGY OF BUMDES SINAR FAJAR IN DEVELOPING KALITEKUNG RIVER TOURISM AND KALITEKUNG CAFÉ IN TAMBAK CEMANDI VILLAGE, SIDOARJO

DOI : 10.61796/icossh.v3i1.577
Fira Shaafiyah Nabila , Hendra Sukmana
25-45
Abstract : 29
View Article : 61

TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.244
Shafira Alfi Masayu , Bayu Hari Prasojo , Mochamad Rizal Yulianto , Andry Racmadany
893-898
Abstract : 216
VIEW ARTICLE : 212

EMPOWERMENT OF LEATHER BAG CRAFTSMEN MSMES IN TANGGULANGIN BASED ON DIGITAL MARKETING

DOI : 10.61796/icossh.v2i2.320
Mochamat Royfen Cahya Alfarizi , Isnaini Rodiyah
676-689
Abstract : 60
View Article : 44

EFFECTIVENESS OF TUKUOYUK PLATFORM IN THE GROWTH OF MSMES IN SIDOARJO

DOI : 10.61796/icossh.v2i2.522
Firza Farizan Aulia , Hendra Sukmana
2460-2473
Abstract : 73
View Article : 163

HUMAN RESOURCES DEVELOPMENT THROUGH MSMES IN THE DIGITAL ERA TO IMPROVE THE ECONOMY LOCAL IN SURABAYA

DOI : 10.61796/icossh.v2i1.253
Supriyadi Supriyadi , Muhammad Akmal Sholahuddin , Ayu Puspita Setianingsih
916-921
Abstract : 62
VIEW ARTICLE : 40

THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST

DOI : 10.61796/icossh.v2i1.239
Dina Ludiana , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
860-867
Abstract : 251
VIEW ARTICLE : 351

DIGITAL TECHNOLOGY THAT ENHANCES LIFE QUALITY OF THE ELDERLY IN SAENSUK SUBDISTRICT, MUEANG DISTRICT, CHONBURI PROVINCE

DOI : 10.61796/icossh.v2i2.85
Tuanglab Piamyoosuk , Kamolchanok Sreshthaputra
131-150
Abstract : 74
View Article : 87

INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)

DOI : 10.61796/icossh.v1i1.6
Nofita Krisna Ndini , Fery Setyawan , Wahna Widhianingrum
66-80
Abstract : 168
View Article : 122

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 101
View Article : 116

ANALYSIS OF DIFFERENTIATION STRATEGIES IN MAINTAINING CUSTOMER LOYALTY IN FOOD MSMES IN JEMBER (CASE STUDY OF GADO-GADO BAROKAH CAK KIRUN)

DOI : 10.61796/icossh.v2i1.175
Siti Juariyah , Budi Santoso
316-326
Abstract : 90
VIEW ARTICLE : 135

ADVANCING DOMESTIC TOURISM IN UZBEKISTAN: CHALLENGES, OPPORTUNITIES, AND POLICY INTERVENTIONS

DOI : 10.61796/icossh.v2i1.228
Sabirova Jasmina
790-798
Abstract : 49
VIEW ARTICLE : 37

THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY)

DOI : 10.61796/icossh.v2i1.78
Arik Purwanto , Haris Hermawan , Abadi Sanosra
158-173
Abstract : 189
PDF : 216

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 319
View Article : 303

EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH

DOI : 10.61796/icossh.v2i1.191
Dian Alfiyatul Uliyah , Dwi Cahyono , Haris Hermawan
466-478
Abstract : 218
VIEW ARTICLE : 153

THE EFFECT OF MURABAHAH CONTRACT AND LOCATION ON HOUSING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/icossh.v2i1.188
H. Aditya Cahyadi , Budi Santoso , Riyanto Setiawan
450-469
Abstract : 82
VIEW ARTICLE : 64
1 - 25 of 29 items 1 2 > >>