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DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 203
VIEW ARTICLE : 328

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 136
VIEW ARTICLE : 192

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 239
View Article : 478

IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI

DOI : 10.61796/icossh.v2i2.128
Umi Chabibah Siti Mubarokah , Didik Hariyanto
2987-3000
Abstract : 286
View Article : 333

DIGITAL MARKETING STRATEGY FOR MSME SALES

DOI : 10.61796/icossh.v2i1.236
Nitya Amelia , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
845-849
Abstract : 189
VIEW ARTICLE : 234

THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER

DOI : 10.61796/icossh.v2i1.199
Dewi Sinta , Ahmad Izzuddin , Septy Holisa Umami
576-584
Abstract : 176
VIEW ARTICLE : 198

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 332
VIEW ARTICLE : 401

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 180
VIEW ARTICLE : 201

SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.80
Vivi Krisnawati , Alshaf Pebrianggara , Andry Rachmadany , Bayu Hari Prasojo
188-203
Abstract : 244
VIEW ARTICLE : 308

MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA

DOI : 10.61796/icossh.v2i2.465
Faraby Alirsyad Pudjasetia , Didik Hariyanto
3001-3014
Abstract : 154
View Article : 211

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 164
View Article : 225

DIGITIZATION OF JETIS BATIK MSME MARKETING AS A TRANSFORMATION OF LOCAL CULTURAL PRODUCTS

DOI : 10.61796/icossh.v2i2.361
Adellia Eka Wandira , Isna Fitria Agustina
1101-1116
Abstract : 106
View Article : 150

ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.235
Amanda Tiara Prameswari , Alshaf Pebrianggara , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti
836-844
Abstract : 221
VIEW ARTICLE : 231

TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.244
Shafira Alfi Masayu , Bayu Hari Prasojo , Mochamad Rizal Yulianto , Andry Racmadany
893-898
Abstract : 265
VIEW ARTICLE : 303

THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 125
VIEW ARTICLE : 221

HUMAN RESOURCES DEVELOPMENT THROUGH MSMES IN THE DIGITAL ERA TO IMPROVE THE ECONOMY LOCAL IN SURABAYA

DOI : 10.61796/icossh.v2i1.253
Supriyadi Supriyadi , Muhammad Akmal Sholahuddin , Ayu Puspita Setianingsih
916-921
Abstract : 96
VIEW ARTICLE : 102

ANALYSIS OF DIFFERENTIATION STRATEGIES IN MAINTAINING CUSTOMER LOYALTY IN FOOD MSMES IN JEMBER (CASE STUDY OF GADO-GADO BAROKAH CAK KIRUN)

DOI : 10.61796/icossh.v2i1.175
Siti Juariyah , Budi Santoso
316-326
Abstract : 117
VIEW ARTICLE : 339

STRATEGY OF BUMDES SINAR FAJAR IN DEVELOPING KALITEKUNG RIVER TOURISM AND KALITEKUNG CAFÉ IN TAMBAK CEMANDI VILLAGE, SIDOARJO

DOI : 10.61796/icossh.v3i1.577
Fira Shaafiyah Nabila , Hendra Sukmana
25-45
Abstract : 64
View Article : 186

THE EFFECTS OF CELEBRITY ENDORSEMENT ON BRAND REPUTATION AND CONSUMER BEHAVIOUR AMONG MALAYSIAN UNIVERSITY STUDENTS

DOI : 10.61796/icossh.v2i2.86
Nicolette Foo Ni En , Xin Yi Yong
121-130
Abstract : 232
View Article : 294

THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND BRAND EQUITY ON EIGER PURCHASING DECISIONS (CASE STUDY ON EIGER CONSUMERS IN MADIUN)

DOI : 10.61796/icossh.v1i1.5
Varisa Kurniawati , Fery Setyawan , Diana Pramudya Wardani
51-65
Abstract : 340
View Article : 431

DEVELOPMENT OF SMOKED FISH BUSINESS IN PENATARSEWU VILLAGE AS AN EFFORT TO EMPOWER THE COMMUNITY ECONOMY

DOI : 10.61796/icossh.v2i2.383
Diana Balqis , Lailul Mursyidah
1330-1343
Abstract : 92
View Article : 128

THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT

DOI : 10.61796/icossh.v2i1.240
Maulidia Shakira , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Bayu Hari Prasojo
868-875
Abstract : 187
VIEW ARTICLE : 257
1 - 22 of 22 items