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DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO

DOI : 10.61796/icossh.v2i4.564
Husnil Hidayat , Perengki Susanto , Dina Patrisia
1-23
Abstract : 203
VIEW ARTICLE : 328

THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER

DOI : 10.61796/icossh.v2i1.198
Agustina Setyo Wati , Eko Budi Satoto , Rusdiyanto Rusdiyanto
566-575
Abstract : 136
VIEW ARTICLE : 192

DIGITAL MARKETING STRATEGY FOR MSME SALES

DOI : 10.61796/icossh.v2i1.236
Nitya Amelia , Bayu Hari Prasojo , Andry Racmadany , Alshaf Pebrianggara
845-849
Abstract : 189
VIEW ARTICLE : 234

THE INFLUENCE OF INFLUENCERS ON SALES AT ROBERT FIRDAUS FOOTWEAR STORE ON SHOPEE

DOI : 10.61796/icossh.v2i1.241
Al-Akbar Himawan
876-883
Abstract : 95
VIEW ARTICLE : 136

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE

DOI : 10.61796/icossh.v2i1.66
Rodhiah Rizki Amelia , Nurul Qomariyah , Haris Hermawan
48-58
Abstract : 194
VIEW ARTICLE : 399

THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY

DOI : 10.61796/icossh.v2i1.242
Anira Yuniar , Alshaf Pebrianggara , Istian Kriya Almanfaluti , Mochamad Rizal Yulianto
884-892
Abstract : 126
VIEW ARTICLE : 143

ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM

DOI : 10.61796/icossh.v2i2.440
Amanda Octavia , Istiqomah
1663-1675
Abstract : 239
View Article : 478

THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING IN INCREASING SALES OF MSME PRODUCTS IN LEMAHPUTRO VILLAGE

DOI : 10.61796/icossh.v2i2.521
Novia Rahma Damayanti , Isnaini Rodiyah
2427-2443
Abstract : 107
VIEW ARTICLE : 210

IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI

DOI : 10.61796/icossh.v2i2.128
Umi Chabibah Siti Mubarokah , Didik Hariyanto
2987-3000
Abstract : 286
View Article : 333

SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.80
Vivi Krisnawati , Alshaf Pebrianggara , Andry Rachmadany , Bayu Hari Prasojo
188-203
Abstract : 244
VIEW ARTICLE : 308

ANALYSIS OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION

DOI : 10.61796/icossh.v2i1.210
Natasha Kusuma Wardhani
688-694
Abstract : 176
VIEW ARTICLE : 252

THE INFLUENCE OF ISLAMIC BRANDING HALAL CERTIFICATION AND GREEN MARKETING ON CONSUMER LOYALTY THROUGH PERCEIVED VALUE

DOI : 10.61796/icossh.v2i1.133
Totok Sugiharto , Budi Santoso , Abadi Sanosra
245-255
Abstract : 217
VIEW ARTICLE : 389

THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY

DOI : 10.61796/icossh.v2i1.118
Arik Susbiyani , Retno Endah Supeni , Jery Candra Adyasa
222-227
Abstract : 180
VIEW ARTICLE : 294

DIGITIZATION OF JETIS BATIK MSME MARKETING AS A TRANSFORMATION OF LOCAL CULTURAL PRODUCTS

DOI : 10.61796/icossh.v2i2.361
Adellia Eka Wandira , Isna Fitria Agustina
1101-1116
Abstract : 106
View Article : 150

EMPOWERMENT OF LEATHER BAG CRAFTSMEN MSMES IN TANGGULANGIN BASED ON DIGITAL MARKETING

DOI : 10.61796/icossh.v2i2.320
Mochamat Royfen Cahya Alfarizi , Isnaini Rodiyah
676-689
Abstract : 105
View Article : 142

ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGIES OF TASGROSIRSEDERHANA IN INFLUENCING CONSUMER BEHAVIOR ON THE SHOPEE PLATFORM

DOI : 10.61796/icossh.v2i2.449
Muhammad Hafiz Ainur Rofi , Didik Hariyanto
2317-2329
Abstract : 180
VIEW ARTICLE : 201

ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/icossh.v2i1.235
Amanda Tiara Prameswari , Alshaf Pebrianggara , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti
836-844
Abstract : 221
VIEW ARTICLE : 231

TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING

DOI : 10.61796/icossh.v2i1.244
Shafira Alfi Masayu , Bayu Hari Prasojo , Mochamad Rizal Yulianto , Andry Racmadany
893-898
Abstract : 265
VIEW ARTICLE : 303

ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

DOI : 10.61796/icossh.v2i2.426
Elent Praditya Ridwan , Didik Hariyanto
1204-1218
Abstract : 332
VIEW ARTICLE : 401

IMPLEMENTATION OF DIGITAL MARKETING FOR MSMES IN GEDANGAN DISTRICT

DOI : 10.61796/icossh.v2i2.550
Kharisma Nur Hikmah , Isnaini Rodiyah
2474-2492
Abstract : 93
VIEW ARTICLE : 162

THE INFLUENCE OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH (E- WOM), AND LIFESTYLE ON THE PURCHASE DECISION OF AERO STREET SHOE PRODUCTS

DOI : 10.61796/icossh.v2i1.205
Taufik Taufik , Pawestri Winahyu , Achmad Hasan Hafidzi
642-650
Abstract : 125
VIEW ARTICLE : 221

THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING PROGRAMS IN ENHANCING THE COMPETITIVENESS OF CULINARY MSME PRODUCTS IN TANGGULANGIN SUBDISTRICT

DOI : 10.61796/icossh.v2i2.541
Elza Dwi Nur Ardianti , Isnaini Rodiyah
2247-2264
Abstract : 131
View Article : 166

THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER

DOI : 10.61796/icossh.v2i1.199
Dewi Sinta , Ahmad Izzuddin , Septy Holisa Umami
576-584
Abstract : 176
VIEW ARTICLE : 198

MARKETING PROMOTION STRATEGY @DENN MARKETT IN INCREASING THRIFTING PRODUCT SALES

DOI : 10.61796/icossh.v2i2.443
Muhammad Fajar Dicky Prastyo , Didik Hariyanto
1690-1707
Abstract : 164
View Article : 225

THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY

DOI : 10.61796/icossh.v2i1.179
Ulfi Zahruna , Feti Fatimah , Yohanes Gunawan Wibowo
361-372
Abstract : 186
VIEW ARTICLE : 354
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