Mubarokah, U. C. S., and D. Hariyanto. “IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI”. Proceeding of International Conference on Social Science and Humanity, vol. 2, no. 2, Oct. 2025, pp. 2987-00, doi:10.61796/icossh.v2i2.128.