Fajarini, Sri Dwi, Juliana Kurniawati, and Fitria Yuliani. 2025. “ SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR”. Proceeding of International Conference on Social Science and Humanity 2 (1):899-909. https://doi.org/10.61796/icossh.v2i1.251.