HIDAYAT, Husnil; SUSANTO, Perengki; PATRISIA, Dina. DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO. Proceeding of International Conference on Social Science and Humanity, [S. l.], v. 2, n. 4, p. 1–23, 2025. DOI: 10.61796/icossh.v2i4.564. Disponível em: https://proceedings.antispublisher.org/index.php/icossh/article/view/564. Acesso em: 20 jun. 2026.