PRAMESWARI, Amanda Tiara; PEBRIANGGARA, Alshaf; YULIANTO, Mochamad Rizal; ALMANFALUTI, Istian Kriya. ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW. Proceeding of International Conference on Social Science and Humanity, [S. l.], v. 2, n. 1, p. 836–844, 2025. DOI: 10.61796/icossh.v2i1.235. Disponível em: https://proceedings.antispublisher.org/index.php/icossh/article/view/235. Acesso em: 23 jun. 2026.