MUBAROKAH, Umi Chabibah Siti; HARIYANTO, Didik. IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI. Proceeding of International Conference on Social Science and Humanity, [S. l.], v. 2, n. 2, p. 2987–3000, 2025. DOI: 10.61796/icossh.v2i2.128. Disponível em: https://proceedings.antispublisher.org/index.php/icossh/article/view/128. Acesso em: 24 jun. 2026.