Prameswari, A.T., Pebrianggara, A., Yulianto, M.R. and Almanfaluti, I.K. 2025. ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW. Proceeding of International Conference on Social Science and Humanity. 2, 1 (Mar. 2025), 836–844. DOI:https://doi.org/10.61796/icossh.v2i1.235.