Zahruna, U., Feti Fatimah and Yohanes Gunawan Wibowo 2025. THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY. Proceeding of International Conference on Social Science and Humanity. 2, 1 (Mar. 2025), 361–372. DOI:https://doi.org/10.61796/icossh.v2i1.179.