[1]
Mubarokah, U.C.S. and Hariyanto, D. 2025. IMPLEMENTATION OF THE 7P MARKETING MIX STRATEGY TO INCREASE THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES); CASE STUDY OF KUE LUMPUR MUDA-MUDI. Proceeding of International Conference on Social Science and Humanity. 2, 2 (Oct. 2025), 2987–3000. DOI:https://doi.org/10.61796/icossh.v2i2.128.