IMPLEMENTATION OF THE SIPRAJA APPLICATION IN THE PROVISION OF BUSINESS DOMICILE CERTIFICATES

Objective: This study aims to analyse the implementation of the SIPRAJA application in Damarsi Village. Method: The analysis was conducted using George C. Edward III's policy implementation theory, which includes four indicators: communication, resources, disposition, and bureaucratic structure. Results: The results of the study show that the implementation of SIPRAJA still faces various obstacles. From the communication aspect, the lack of socialisation and public understanding has caused many applications to be rejected because they do not comply with procedures. From the resource perspective, limitations in the capacity of officials and technological infrastructure, such as internet connectivity, are the main challenges. In terms of disposition, although there is willingness from officials, the lack of technical guidelines makes service delivery inconsistent. Finally, in terms of bureaucratic structure, the absence of clear SOPs means that policy implementation lacks uniform standards. Novelty: This study shows that the success of digital service implementation is highly dependent on technical readiness, human resources, and effective coordination and communication among relevant parties.