COMMUNICATION ACCOMMODATION THROUGH TIKTOK ACCOUNT @MEGAMUSTIKASUNDARI2
Downloads
Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method with the Communication Accommodation Theory as the analytical framework, the research explores strategies of convergence, divergence, and over-accommodation applied in the creator’s interactions. Results: The findings indicate that the account owner effectively fosters emotional closeness by utilizing familiar language, a consistent communication style, and active engagement through personalized greetings, comment responses, and content adaptation to follower characteristics. Furthermore, non-verbal elements such as facial expressions, tone of voice, and gestures significantly enhance the perceived empathy and authenticity of communication. Novelty: This study contributes to the understanding of how social media creators can apply accommodation strategies to build genuine and loyal digital communities, emphasizing TikTok as an emerging platform for relational communication and digital identity construction in contemporary interpersonal communication studies.
F. Zahra, I. Sukoco, L. Auliana, and C. Barkah, "Effective Communication in Building Customer Relationship Management Strategies," GANDIWA J. Komun., vol. 2, no. 1, pp. 41–49, 2022, doi:10.30998/g.v2i1.1074.
L. Saffira and G. Rahmawan, "Behavior of Using Tik Tok as a Promotional Media for Businessmen," Ekon. Finance, Investment and Sharia, vol. 3, no. 4, pp. 717–723, 2022, doi: 10.47065/equity.v3i4.1451.
Y. Elisa Lestari, "The Utilization of the Tiktok Application as a Promotional Media for Wardah Beauty Products," J-Sikom, vol. 3, no. 2, pp. 81–93, 2022, doi: 10.36085/jsikom.v3i2.4135.
N. W. E. Putri, "Symbolic Interaction in the Process of Nonverbal Communication in Tiktok Application Supporters," J. Ilm. Religious Science and Social Cultural Sciences, vol. 14, no. 1, pp. 11–19, 2019.
M. R. Masdul, "Learning Communication," Iqra J. Education and Islam., vol. 13, no. 2, pp. 1–9, 2018, [Online]. Available: https://www.jurnal.unismuhpalu.ac.id/index.php/IQRA/article/view/259
N. Yohana and R. E. Yozani, "Accommodation of Intercultural Communication of Illegal Immigrants from Afghanistan with the People of Pekanbaru City," J. Common., vol. 11, no. 2, p. 95, 2017, doi: 10.21107/ilkom.v11i2.3324.
D. A. Rohman, "Da'wah Communication Through Social Media," Tatar Pas. J. Religious Education, vol. 13, no. 2, pp. 121–133, 2019, doi: 10.38075/tp.v13i2.19.
N. Ramadhani, N. Efni Salam, and R. Eldapi Yozani, "The Utilization of Tiktok Content as a Communication Media for Digital Marketing of Shoppe Affiliates on the 'Indisyindi' Tiktok Account,'" Pendas J. Ilm. Educators. Basis, vol. 8, no. 1, pp. 235–261, 2023, doi: 10.23969/jp.v8i1.7591.
Y. S. Mulyani, T. Wibisono, and A. B. Hikmah, "The Utilization of Tiktok Social Media for Digital Business Marketing as a Promotional Medium," Hospitality, vol. 11, no. 1, pp. 291–296, 2022, [Online]. Available: http://stp-mataram.e-journal.id/JHI
A. Gita, N. Sari, and D. S. Nahdliyah, "Women's Voice Expression in Indonesian Social Media," pp. 1309–1317, 2023.
I. Kamindang, M. Amijaya, and F. Social and Political Sciences, "Tiktok as a Political Communication Media for Political Party Actors in Palu City," J. Common Knowledge. UHO J. Researcher. Lesson. Social Sciences. and Inf., vol. 9, no. 1, pp. 1–15, 2024, [Online]. Available: http://jurnalilmukomunikasi.uho.ac.id/index.php/journal/indexDOI:http://dx.doi.org/10.52423/jikuho.v9i1.151
S. Wulandari, S. N. Halizah, and E. Darlin, "The Role of TikTok Content in Developing Branding as a Profitable Digital Business Media," vol. 4, no. 1, 2025.
A. Juliasari, I. Malihah, and L. A. Hidayati, "The Effectiveness of the Use of Tiktok Social Media as a Marketing Media for @Somethincofficial Account," JKOMDIS J. Common Sciences. And Social Media., vol. 2, no. 2, pp. 260–265, 2022, doi: 10.47233/jkomdis.v2i2.368.
M. S. Pardianti and V. V. S, "Tiktok Content Management as an Information Medium," Icon --Ilm Journal. Common Knowledge., vol. 27, no. 2, pp. 187–210, 2022, doi: 10.37817/ikon.v27i2.1905.
A. A. P. Pratama, S. Narti, and Y. Yanto, "Analysis of Communication Behavior of Tik Tok Social Media Users," Prof. J. Komun. and Public Adm., vol. 10, no. 2, pp. 775–786, 2023, doi: 10.37676/professional.v10i2.5276.
Ana Dahniar and Rr. Sulistyawati, "Analysis of Code Mixing on the Tiktok Podcast Kesel Aje and Its Impact on the Language Existence of Millennial Children: A Sociolinguistic Study," ENGGANG J. Education, Language, Literature, Arts, and Culture, vol. 3, no. 2, pp. 55–65, 2023, doi: 10.37304/enggang.v3i2.8988.
C. A. Krisdanu and Kiranastari Asoka Sumantri, "TikTok as a Digital Marketing Media in Indonesia," J. Common Pearl Lenses., vol. 7, no. 2, pp. 24–36, 2023, doi: 10.51544/jlmk.v7i2.4173.
E. F. Salsabila, G. S. Hanggara, and R. Dwi, "The Influence of Tiktok Social Media on the Polite Behavior of Students of SMK Pgri 2 Kediri," Sem. Nas. Virtual, Nusant Wisdom Counseling.Pp. 32–41, 2021.
R. Bur, F. Ayuningtyas, and M. A. Muqsith, "The Utilization of TikTok as a New Information Media for Generation Z," J. Komun. Nusant., vol. 5, no. 2, pp. 189–198, 2023.
C. B. Dewa and L. A. Safitri, "The Utilization of Tiktok Social Media as a Promotional Media for the Culinary Industry in Yogyakarta During the Covid-19 Pandemic (Case Study of TikTok Javafoodie Account)," The Importance of Science - J. Tourism and Culture, vol. 12, no. 1, pp. 65–71, 2021, doi: 10.31294/khi.v12i1.10132.
A. Nurhasanah, S. C. P. Day, and ..., "Tiktok Social Media as a Live Digital Sales Media Among Ahmad Dahlan University Students," JSSH (Journal of Science..., vol. 7, no. September 2023, pp. 69–77, 2023, doi: 10.30595/jssh.v7i2.16304.
N. Nauvalia and I. Setiawan, "The Role of 'Tik Tok' Media in Introducing Indonesian Culture," Satwika Kaji. Cultural Sciences and Social Change., vol. 6, no. 1, pp. 126–138, 2022, doi: 10.22219/satwika.v6i1.20409.
R. Dewi, R. A. Ishak, A. A. Rizkasari R, and M. R. Djakaria, "Personal Branding Strategy through Melinda Rohita's Tiktok Social Media," J. Businessman Ris. Business and Management., vol. 5, no. 2, pp. 118–130, 2023, doi: 10.52005/bisnisman.v5i2.168.
Sholihatul Atik Hikmawati and Luluk Farida, "The Utilization of Tik Tok Media as a Da'wah Media for Iai Sunan Kalijogo Malang Lecturers," Al-Ittishol J. Commune. and Islamic Broadcasting, vol. 2, no. 1, pp. 1–11, 2021, doi: 10.51339/ittishol.v2i1.215.
L. Dzalila and D. Amalia, "The Utilization of Tiktok Social Media as a Marketing Communication Media on @handmadeshoesby Account," Da'watuna J. Common. Islam. Broadcast., vol. 3, no. 4, pp. 1297–1306, 2023, doi: 10.47467/dawatuna.v3i4.3439.
Diana News et al., "Personal Branding Strategies to Win the Market," J. Innov. Res. Knowl., vol. 4, no. 2, pp. 953–960, 2024, doi: 10.53625/jirk.v4i2.8081.
S. D. Khansa and K. Y. S. Putri, "The Influence of Tiktok Social Media on the Lifestyle of Adolescents," Expression and Perception J. Common Science., vol. 5, no. 1, pp. 133–141, 2022, doi: 10.33822/jep.v5i1.3939.
D. A. Puspita, "Personal Branding on Social Media," J. Manag. Bussines, vol. 4, no. 2, pp. 856–871, 2022, doi: 10.31539/jomb.v4i2.4503.
A. Felix, D. O. Briyanti, F. M. Young, I. Livaro, and W. Wijaya, "Digital Identity Strategy: An Analysis of Personal Branding on the Tiktok Platform," JDMR J. Digit. Media Relatsh., vol. 5, no. 2, pp. 92–100, 2023, [Online]. Available: http://ejurnal.ars.ac.id/index.php/jdigital/article/view/1405
A. Deswita and R. Loisa, "Student Communication Strategies in Building Relationships Based on Communication Accommodation Theory," Connection, vol. 8, no. 2, pp. 453–462, 2024, doi: 10.24912/kn.v8i2.27660.
A. Muftisirod and F. Arifin, "The Use of Variety of Relaxed Language in Marketing Tourism Accommodation Business on Instagram Social Media," Narasi J. Kaji. Indonesian Language, Literature. and Its Teaching, vol. 2, no. 1, pp. 34–47, 2024, doi: 10.30762/narasi.v2i1.2736.
D. A. Salsabila, "Accommodation of Culturally Different Communication Between Foreign Managers and Staff at PT. ICC," SIGN J. Common Science. and Hum., vol. 5, no. 1, pp. 19–23, 2023, doi: 10.32509/petanda.v5i1.3266.
H. Nurrohim and L. Anatan, "The Effectiveness of Communication in Organizations," J. Manaj., vol. 7, no. 4, pp. 1–9, 2009.
B. Arianto, "The Role of Social Media in Strengthening Citizen Business Communication in the Digital Economy Era," J. Ekon. Struggle, vol. 4, no. 2, pp. 132–146, 2022, doi: 10.36423/jumper.v4i2.1148.
Dr. Suheri M.I, "Communication Accommodation," J. Netw. Media, vol. 2, no. 1, pp. 40–48, 2019.
C. Anggraini, D. H. Ritonga, L. Kristina, M. Syam, and W. Kustiawan, "Interpersonal Communication," J. Multidisiplin Dehasen, vol. 1, no. 3, pp. 337–342, 2022, doi: 10.37676/mude.v1i3.2611.
A. K. Rahardaya and I. Irwansyah, "Communication Accommodation Strategies in the Online Learning Process During the Covid-19 Pandemic," J. Common Pearl Lenses., vol. 5, no. 1, pp. 110–122, 2021, doi: 10.51544/jlmk.v5i1.1662.
Wiwin Yuliani, "QUALITATIVE DESCRIPTIVE RESEARCH METHODS IN THE PERSPECTIVE OF GUIDANCE AND COUNSELING," QUANTA J. Kaji. Guide. and Counseling in Educators., vol. 1, no. 1, pp. 1–10, 2017, doi: 10.22460/q.v1i1p1-10.497.
Y. Y. Mulyadi and F. Liauw, "A Forum for Social Interaction," J. Science, Technology. Urban, Design, Architect., vol. 2, no. 1, p. 37, 2020, doi: 10.24912/stupa.v2i1.6776.
A. Mucharam, "Building Effective Public Communication," J. Ilmu Komun., vol. 27, no. 1, pp. 71–82, 2022.
Copyright (c) 2025 Muhammad Rifaldi, Kukuh Sinduwiatmo
This work is licensed under a Creative Commons Attribution 4.0 International License.
